We still ask of our diverse world how it can be that people, born with roughly the same inborn potentials and opportunities, can turn out to be so different, and, in the next instance, what they can still be said to have in common. Still, anthropologists insist on giving priority of place to local life-worlds and on a methodological openness intended to prevent ethnocentric misjudgements. For, as Clifford Geertz has put it, if all you crave is home truths, you might as well stay at home.

Kinship builds upon two complementary principles: descent and marriage. But both can be manipulated and fiddled with, by natives as well as by anthropologists. There exists a considerable critical literature about kinship; some of it was mentioned briefly at the beginning of this chapter, and we now turn to a slightly more detailed examination.

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Mauss, Polanyi and Sahlins took issue with a view of humans which assumed that they were individualistic, maximising and fundamentally selfish creatures. They associated this view with libertarianism and mainstream economics, but, in other contexts, a similar view of ‘man’ as a fiercely competitive individualist has been associated with that of Darwin’s adherents, who claim that social and cultural phenomena must be understood within the framework of evolutionary theory. The slogans ‘the struggle for survival’ and ‘the survival of the fittest’, and the often uncritical use of the word ‘competition’ used to designate the dynamics of procreation and many other human activities, have been typical of Darwinist interpretations of humanity for decades. Against this background, it is astonishing that a growing number of evolutionary scholars now emphasise that cooperation, mutual trust and long-term reciprocity relations are evolutionarily adaptive.

The great enigma of anthropology can be phrased like this: All over the world, humans are born with the same cognitive and physical apparatus, and yet they grow into distinctly different persons and groups, with different societal types, beliefs, technologies, languages and notions about the good life. Differences in innate endowments vary within each group and not between them, so that musicality, intelligence, intuition and other qualities that vary from person to person are quite evenly distributed globally.

The relationships between mother, father and children, family trees and genealogies, preferential treatment of relatives and alliances through marriage furnish us with some of the few really good and useful comparative concepts we have in anthropology. They exist everywhere in one form or another, and they differ in interesting ways. If the ultimate goal is to discover the unity of humanity through its manifold appearances, the profession cannot afford to let go of the still rich gold mine of kinship.

It is the goal of anthropology to establish as detailed a knowledge as possible about human life in its mind-boggling diversity, and to develop a conceptual apparatus that makes it possible to compare life-worlds and societies. This in turn enables us to understand both differences and similarities between the many different ways of being human.

Anthropology is an intellectually challenging, theoretically ambitious subject which tries to achieve an understanding of culture, society and humanity through detailed studies of local life, made sense of through comparison and contextualisation. But it is also a form of storytelling about the lives that you and I could have led, but didn’t because we were busy living our own lives.

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Both evolutionary scientists and anthropologists, who approach the phenomena from very discrepant points of view, have, in other words, reached the conclusion that reciprocity, which creates enduring social bonds based on trust and mutual obligations, is a fundamental aspect of human life.

Holism in anthropology thus entails the identification of internal connections in a system of interaction and communication. The word has gone somewhat out of fashion in recent years, particularly because many anthropologists now study fragmented worlds, which are only integrated in a piecemeal fashion. Nevertheless, the examples above indicate that holism today is to do with contextualisation rather than postulating the existence of tightly integrated and stable entities. In the analytical methodology of anthropology, context may actually be the key concept. It refers to the fact that every phenomenon must be understood with a view to its dynamic relationship with other phenomena. No forms of belief, technologies, marriage systems or economic practices (to mention a few examples) have any meaning whatsoever unless they are understood in a wider context.

The anthropological production of knowledge has at least two elements: fieldwork and analysis. Some might want to add a third one, namely description; you first collect a body of empirical material through various field methods, you then describe whatever it is that you’ve discovered and, finally, you analyse the findings. Many, including the author, are sceptical of the distinction between description and analysis because the (anthropological) analysis inevitably begins in the (ethnographic) description itself and, indeed, already with observation. No all-encompassing, neutral description exists of anything, and nothing has a meaning independently of that ascribed to it. Already the delineation of the field of enquiry – socially, thematically, spatially, with respect to the concepts used – necessarily entails that reality ‘out there’ is presented in a selective and theoretically biased way. It is impossible to describe everything, or to give equal emphasis to everything one has observed.

The significance of observational data can hardly be exaggerated. Far too many social scientists seem to believe that verbal communication, either via interviews or questionnaires, offers a shortcut to an understanding of people’s life-worlds. But surveys and short interviews may simplify too much. It is not always possible to place your views of, say, the government’s policies or dowry practices on a scale ranging from, say, ‘I fully agree’ to ‘I fully disagree’.

In my view, there are many exciting possibilities for cooperation between social and cultural anthropologists on the one hand, and scholars with a biological perspective on the other, but they are often lost in aggressive academic turf wars and a failure to engage seriously with each other’s points of view.

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In anthropological research, it is impossible to keep single variables constant. If one were to place a group of natives into an artificial, controlled situation, the resulting interaction would lose the very context that guarantees its authenticity, and the result would be useless. The closest anthropologists get to the methodological ideals of the experiment is therefore through comparison. One would then compare two or several societies with many similarities, but with one or a few striking differences.