Do not be afraid to bring out the more sensitive or ambitious sides to your character. These repressed parts of you are yearning to be let out. In th… - Robert Greene

Perhaps you are not trying to whip a crowd into a frenzy; you just want to bring people over to your side. Choose your strategy and words carefully. You might think it is better to reason with people, explain your ideas. But it is hard for an audience to decide whether an argument is reasonable as they listen to you talk. They have to concentrate and listen closely, which requires great effort. People are easily distracted by other stimuli, and if they miss a part of your argument, they will feel confused, intellectually inferior, and vaguely insecure. It is more persuasive to appeal to people’s hearts than their heads. Everyone shares emotions, and no one feels inferior to a speaker who stirs up their feelings. The crowd bonds together, everyone contagiously experiencing the same emotions.

Do not find yourself constantly retreating, reacting to your enemies’ maneuvers.

Arm yourself with prudence, and never completely lay down your arms, not even for friends.

You must value learning above everything else.