When in doubt, be ridiculous.

It’s better to be absolutely ridiculous than absolutely boring.

He was going mad and knew it

It's an absurdity. An Alpha-decanted, Alpha-conditioned man would go mad if he had to do Epsilon Semi-moron work - go mad, or start smashing things up.

"They are mad; they are fools," said the Dog-man.

Authors, he thought. Even the sane ones are nuts.

The extreme limit of wisdom — that’s what the public calls madness.

Why do we love nonsense? Why do we love Lewis Carroll with his “‘Twas brillig, and the slithy toves did gyre and gimble in the wabe, all mimsy were the borogoves, and the mome raths outgrabe…”? Why is it that all those old English songs are full of “Fal-de-riddle-eye-do” and “Hey-nonny-nonny” and all those babbling choruses? Why is it that when we get “hep” with jazz we just go “Boody-boody-boop-de-boo” and so on, and enjoy ourselves swinging with it? It is this participation in the essential glorious nonsense that is at the heart of the world, not necessarily going anywhere. It seems that only in moments of unusual insight and illumination that we get the point of this, and find that the true meaning of life is no meaning, that its purpose is no purpose, and that its sense is non-sense. Still, we want to use the word “significant.” Is this significant nonsense? Is this a kind of nonsense that is not just chaos, that is not just blathering balderdash, but rather has in it rhythm, fascinating complexity, and a kind of artistry? It is in this kind of meaninglessness that we come to the profoundest meaning.

The assumption that we would ever be called upon to perform this second task now appeared quite clearly to me as the most extravagant folly, based on a wild delusion conceived by a raving idiot.

A fool's wild speech confounds the wise.

Madness is the genius’ substitute for stupidity.

Humor is reason gone mad.

It was pretty clear that he was mad, for madness means just this dislocation of the modes of thought which mortals have agreed upon as necessary to keep the world together.

A little nonsense now and then, is relished by the wisest men,” Mr. Wonka said.