Most salespeople think that selling is “closing.” It isn’t. Selling is opening. - Michael Gerber

1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life
takes them next. The difference between the two is the difference between living fully and just existing.

The system runs the business. The people run the system.