the addition of time pressure to a decision-making event reduces decision quality. - Oren Klaff

Only one frame will dominate after the exchange, and the other frames will be subordinate to the winner. This is what happens below the surface of every business meeting you attend, every sales call you make, and every person-to-person business communication you have.

we feel decisions in our body, not our mind.

setting the frame, telling the story, revealing the intrigue, offering the prize, nailing the hookpoint,