That eureka moment has been carefully planned and programmed to deliver an insight at exactly the right time. When you put the pieces together before… - Oren Klaff

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That eureka moment has been carefully planned and programmed to deliver an insight at exactly the right time. When you put the pieces together before the detectives do, you feel smart, happy, powerful, and in control (exactly the emotions needed to motivate you to buy some canned beer, frozen pizza, and extra-soft toilet tissue). And you tune in next week so you can feel that way again.