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Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people — supporters, voters, customers, workers — who act for the good of the whole not because they have to, but because they want to.
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We must reach out to our people. We must alert them. We must educate them. We must encourage them. We must inspire them. And here's a beautiful, wonderful thing: when you reach out to other people to encourage them and inspire them, you yourself will be encouraged and inspired. When you find out how many other people there are who share our concerns, our feelings, our values, our sense of responsibility, you cannot help but be encouraged. Even the hatred that you encounter from some people -- especially from people in the controlled media -- will be encouraging. For you will understand that they would not hate us so much if they did not fear us. And the reason that they fear us is that deep inside them they know that what we say is true. So let's get out there -- all of us -- and start looking for encouragement!
I’ve always felt that a manager has achieved a great deal when he’s able to motivate one other person. When it comes to making the place run, motivation is everything. You might be able to do the work of two people, but you can’t be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people.
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