Most businesses don’t run out of money. The founders run out of will. - Alex Hormozi

Doing the thing that scared me most - giving away my secrets - led to the biggest breakthrough in my life.

Never trust people who more violently defend their excuses than their goals.

Bad sales sound like selling.
Bad marketing looks like marketing.
Bad copy reads like copy.

You don’t hate marketers, salesmen, or copywriters. You just hate the bad ones. The good ones you buy from every day and don’t even think about