offer at the price at which he offers it. To The Entreprene… - Michael Gerber

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offer at the price at which he offers it. To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants begging to be satisfied. All The Entrepreneur has to do is find out what those wants are and what they will be in the future.

Michael Gerber

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber

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Josh Kaufman Peter Thiel Peter Drucker Ben Horowitz Richard Branson

Additional quotes by Michael Gerber

Because, the moment you chose to start a small business, Sarah, you unwittingly chose to play a significantly larger game than any game you had ever played before.

Every year, over a million people in this country start a business of some sort. Statistics tell us that by the end of the first year at least 40 percent of them will be out of business.1

Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created.

offer at the price at which he offers it. To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that wi… - Michael Gerber

About Michael Gerber

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Additional quotes by Michael Gerber