There's a host of scams that are evolving all the time. - Steven Novella

Placebo effects (plural) are mostly reporting bias, regression to the mean, investment justification, researcher bias, and other sources of self-deception. They are transient, and significant only for subjective symptoms where reporting bias can play a major role. Studies have shown, in fact, that there is no significant "healing" that occurs due to placebo effects — no objective biological improvement.

What defines a cult is not what they believe, at all. It's how they behave. The belief system is almost incidental.

It is pretty well established that there is an overconfidence effect. ... You don't have the competence to assess your own competence. ... you need competence in order to assess your own competence. ... Everyone has the Dunning-Kruger effect.