The mind, as a defense against the volume of today’s commun… - Al Ries

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The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.

Al Ries

Positioning: The Battle for Your Mind Verified in 1 source Sign up to see the complete provenance

English

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Originators like Al Ries:

David Ogilvy Josh Kaufman Dave Trott Peter Thiel Dan S. Kennedy

Additional quotes by Al Ries

You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.

Today brands are born, not made. A new brand must be capable of generating favorable publicity in the media or it won’t have a chance in the marketplace.

When you try to be everything, you wind up being nothing.

The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind acc… - Al Ries

Additional quotes by Al Ries