Building your brand on quality is like building your house … - Al Ries

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Building your brand on quality is like building your house on sand. You can build quality into your product, but that has little to do with your success in the marketplace.

Al Ries

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David Ogilvy Josh Kaufman Dave Trott Peter Thiel Dan S. Kennedy

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What’s called luck is usually an outgrowth of successful communication.

The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.

The single most wasteful thing you can do in marketing is try to change a mind.

Building your brand on quality is like building your house on sand. You can build quality into your product, but that has little to do with your succ… - Al Ries

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