Roughly defined, a business is a repeatable process that: 1. Creates and delivers something of value … 2. That other people want or need … 3. At a pr… - Josh Kaufman

Great things are not done by impulse, but by a series of small things brought together. — VINCENT VAN GOGH, ARTIST

A great example of Guiding Structure is the “Sterile Cockpit Rule” that the Federal Aviation Administration (FAA) instituted in 1981. Most airline accidents happen below ten thousand feet, where distractions can be deadly. Above ten thousand feet, pilots can talk about anything they want, but below ten thousand feet, the only discussion permitted is about information directly related to the flight in progress. By eliminating distractions, the Sterile Cockpit Rule reduces errors and accidents.

Before asking your prospects for Permission to follow up, make it clear what they’ll be getting and how it’ll benefit them.