A great example of Guiding Structure is the “Sterile Cockpi… - Josh Kaufman

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A great example of Guiding Structure is the “Sterile Cockpit Rule” that the Federal Aviation Administration (FAA) instituted in 1981. Most airline accidents happen below ten thousand feet, where distractions can be deadly. Above ten thousand feet, pilots can talk about anything they want, but below ten thousand feet, the only discussion permitted is about information directly related to the flight in progress. By eliminating distractions, the Sterile Cockpit Rule reduces errors and accidents.

Josh Kaufman

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Once you eliminate your number one problem, number two gets a promotion. — GERALD WEINBERG,

At the core, all successful businesses sell some combination of money, status, power, love, knowledge, protection, pleasure, and excitement. The more clearly you articulate how your product satisfies one or more of these drives, the more attractive your offer will become.

Always remember that you’re a business, not a bank (unless your business involves Loans) — collect any outstanding payments as quickly as possible.

A great example of Guiding Structure is the “Sterile Cockpit Rule” that the Federal Aviation Administration (FAA) instituted in 1981. Most airline ac… - Josh Kaufman

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