At the core, all successful businesses sell some combination of money, status, power, love, knowledge, protection, pleasure, and excitement. The more… - Josh Kaufman

At the core, every business is a collection of five Interdependent processes, each of which flows into the next: 1. Value Creation — discovering what people need or want, then creating it. 2. Marketing — attracting attention and building demand for what you’ve created. 3. Sales — turning prospective customers into paying customers. 4. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance — bringing in enough money to keep going and make your effort worthwhile.

Los negocios de éxito (1) crean o nos ofrecen algo de valor, que los demás (2) queremos o necesitamos (3), a un precio que estamos dispuestos a pagar, de un modo que (4) satisface nuestras necesidades y expectativas como compradores y (5) genera los suficientes ingresos a la empresa de modo que a los propietarios les resulte rentable seguir operando.

1. Efficacy — How well does it work? 2. Speed — How quickly does it work? 3. Reliability — Can I depend on it to do what I want? 4. Ease of Use — How much effort does it require? 5. Flexibility — How many things does it do? 6. Status — How does this affect the way others perceive me? 7. Aesthetic Appeal — How attractive or otherwise aesthetically pleasing is it? 8. Emotion — How does it make me feel? 9. Cost — How much do I have to give up to get this?