Using what you make every day is the best way to improve the quality of what you’re offering. Nothing will help you find ways to make your offer bett… - Josh Kaufman

advertising attracts attention, attention brings prospects, and prospects lead to sales.

At the core, every business is a collection of five Interdependent processes, each of which flows into the next: 1. Value Creation — discovering what people need or want, then creating it. 2. Marketing — attracting attention and building demand for what you’ve created. 3. Sales — turning prospective customers into paying customers. 4. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance — bringing in enough money to keep going and make your effort worthwhile

Value Creation: How fast is the system creating value? What is the current level of inflows? Marketing: How many people are paying Attention to your offer? How many prospects are giving you Permission to provide more information? Sales: How many prospects are becoming paying customers? What is the average customer’s Lifetime Value? Value Delivery: How fast can you serve each customer? What is your current rate of returns or complaints? Finance: What is your Profit Margin? How much Purchasing Power do you have? Are you financially Sufficient?