Using what you make every day is the best way to improve the quality of what you’re offering. Nothing will help you find ways to make your offer bett… - Josh Kaufman

Action comes about if and only if we find a discrepancy between what we are experiencing and what we want to experience. — PHILIP J. RUNKEL, PROFESSOR OF PSYCHOLOGY AND EDUCATION, UNIVERSITY OF OREGON

Market matters most. And neither a stellar team nor a fantastic product will redeem a bad market. . . . Markets that don’t exist don’t care how smart you are. — MARC ANDREESSEN, VENTURE CAPITALIST AND COFOUNDER OF NETSCAPE

Economic Values that people typically consider when evaluating a potential purchase. They are: 1. Efficacy — How well does it work? 2. Speed — How quickly does it work? 3. Reliability — Can I depend on it to do what I want? 4. Ease of Use — How much effort does it require? 5. Flexibility — How many things does it do? 6. Status — How does this affect the way others perceive me? 7. Aesthetic Appeal — How attractive or otherwise aesthetically pleasing is it? 8. Emotion — How does it make me feel? 9. Cost — How much do I have to give up to get this?