Market matters most. And neither a stellar team nor a fantastic product will redeem a bad market. . . . Markets that don’t exist don’t care how smart… - Josh Kaufman

raising your prices can increase demand by appealing to a more attractive type of customer. Automobiles are a classic example of this type of price sensitivity: some cars are desirable because they’re expensive. The typical customer who purchases a Bentley Continental GT is very different from the type of customer who purchases a Toyota Camry.

Understanding what businesses actually do to create and deliver value is essential knowledge, but many business programs have de-emphasized value creation and operations in favor of finance and quantitative analysis.

يقوم كل مشروع تجاري (1) بابتكار أو تقديم شيء له قيمة (2) يريده الآخرون أو يحتاجون إليه (3) بثمن يقبلون دفعه بطريقة (4) ترضي احتياجات المشتري وتوقعاته و(5) وتزود المشروع بالإيرادات الكافية التي تجعل استمرار الملاك في التشغيل أمرًا يستحق العناء.