Every time I meet a user, I feel like the level of understanding and the conversations that we have are significantly different than with someone who… - Shou Zi Chew

When it comes to protecting our community, we know there’s no finish line. The industry as a whole faces dynamic and ever-evolving challenges. We will always work to deploy our teams, tools, and resources to meet them and to demonstrate our hard work and transparency.

Fans want to know how the music is made. They want to know about the thought process, the creative process. And this is the key thing. They don’t want this to be overproduced. They want this to be super authentic. And one of the key things that you will find on TikTok is that most of the content, everything I just told you about, has to be really authentic. If you try to make it very polished or very refined, it’s not going to be that organic. People will see through this.

I think the biggest gap in understanding is between users and nonusers. This is the biggest gap.