I think the biggest gap in understanding is between users and nonusers. This is the biggest gap. - Shou Zi Chew

Fans want to know how the music is made. They want to know about the thought process, the creative process. And this is the key thing. They don’t want this to be overproduced. They want this to be super authentic. And one of the key things that you will find on TikTok is that most of the content, everything I just told you about, has to be really authentic. If you try to make it very polished or very refined, it’s not going to be that organic. People will see through this.

Every time I meet a user, I feel like the level of understanding and the conversations that we have are significantly different than with someone who’s never used it before. People who use it really understand.

The overarching thing that we’re trying to do here is to keep the community safe and inclusive for everybody. There’s always freedom for users to express themselves if it doesn’t violate any of our guidelines. As you can imagine, this is a very complex role, and our trust and safety team is always looking into making sure that the content on the platform is not violative.