The secret to my father’s mastery of selling in a language he barely spoke is one word: chutzpah. It’s the Yiddish word for moxie, nerve, audacity; i… - Noah Kagan

Here are the six Revenue Dials you can use: Average order value: Increase the amount someone purchases. Frequency: Increase how often someone will buy your service. Price point: Increase or decrease your price point to affect total sales. Customer type: Approach a more lucrative/wealthier customer segment. Product line: Add additional products to make the business more attractive to start. Add-on services: If you’re selling a product like cookies, can you offer a service like setting up birthday parties or cooking at the person’s home?

PRO TIP: Don’t base your happiness or your self-worth on being the smartest, the most successful, the richest. Being so focused on the end results sets you up for a major fall because there’s ALWAYS going to be someone who’s smarter, more successful, or richer — and every time you see that you’ve fallen short, it will eat away at your motivation. Defining yourself by the things you do each day (the process) will get you to where you want to be quicker and more joyfully than measuring yourself against others.

How can you accessorize the product (for example, stickers for an iPhone) or sell a service to those people (teaching someone how to use an iPhone)? It’s easier to sell to a large group of people who’ve already spent money on a product or service. Some ideas could be: Customizing Nike shoes. Video game tutorial for an Xbox game. Teaching computer novices how to use a MacBook.