Trust must be earned through action, not words. Building trust is above all an engineering and governance effort, not a public relations exercise. - Shou Zi Chew

Every time I meet a user, I feel like the level of understanding and the conversations that we have are significantly different than with someone who’s never used it before. People who use it really understand.

I consider myself native. I remember getting my first dialup internet connection. Remember that beep? I remember getting online for the first time. I remember that very clearly.

Fans want to know how the music is made. They want to know about the thought process, the creative process. And this is the key thing. They don’t want this to be overproduced. They want this to be super authentic. And one of the key things that you will find on TikTok is that most of the content, everything I just told you about, has to be really authentic. If you try to make it very polished or very refined, it’s not going to be that organic. People will see through this.