Research into the detailed contextual distribution of sociologically important words, what one might call focal or pivotal words, is only just beginning.

Words are witnesses which often speak louder than documents. Let us consider a few English words, which were invented or gained their modern meanings, substantially in the period of sixty years with which this volume deals. They are such words as 'industry', 'industrialist', 'factory,' middle class,' 'working class,' and 'socialism.' They include 'aristocracy,' as well as 'railway,' 'liberal' and 'conservative' as political terms, 'nationality,' 'scientist,' and 'engineer,' 'proletariat,' and (economic) 'crisis'.

In modern society, the meaning of words changes much more quickly than it did in antiquity or even in the recent past. This arises from the intermingling of social classes, the struggle of interests and opinions, the struggle of political parties and the variety of aspirations and tastes.

The word, although prevalent in our day, has lost its reasoning value, and has value only as an accessory to images. In turn, the word actually evokes images. But it does not evoke the direct images related to my personal experience. Rather, it calls up images from the newspaper or television. The key words in our modern vocabulary, thanks to propaganda and advertising, are words that relate to visual reproduction. They are stripped of all rational content, so they evoke only visions that whisk us away to some enchanted universe. Saying "fascism," "progress," "science," or "justice" does not suggest any idea or produce any reflection. It only causes a fanfare of images to explode within us: a sort of fireworks of visual commonplaces, which link up very precisely with each other. These related images provide me with practical content: a common truth that is especially easy to swallow because the ready-made images that showed it to me had been digested in advance. Make no mistake here: this is how modern people usually think. We are arriving at a purely emotional stage of thinking.

Words are powerful, as they influence how we see the world.

In the relative orientation of different social groups towards the various functions of language in given contexts and towards the different areas of meaning that may be explored within a given function

A great deal of attention has been paid ... to the technical languages in which men of science do their specialized thinking ... But the colloquial usages of everyday speech, the literary and philosophical dialects in which men do their thinking about the problems of morals, politics, religion and psychology — these have been strangely neglected. We talk about "mere matters of words" in a tone which implies that we regard words as things beneath the notice of a serious-minded person. This is a most unfortunate attitude. For the fact is that words play an enormous part in our lives and are therefore deserving of the closest study. The old idea that words possess magical powers is false; but its falsity is the distortion of a very important truth. Words do have a magical effect — but not in the way that magicians supposed, and not on the objects they were trying to influence. Words are magical in the way they affect the minds of those who use them. "A mere matter of words," we say contemptuously, forgetting that words have power to mould men's thinking, to canalize their feeling, to direct their willing and acting. Conduct and character are largely determined by the nature of the words we currently use to discuss ourselves and the world around us.

Every word is either current, or strange, or metaphorical, or ornamental, or newly-coined, or lengthened, or contracted, or altered.

Of compelling consideration is the fact that words acquire scope and function from the history of events which they summarize.

As societies grow decadent, the language grows decadent, too. Words are used to disguise, not to illuminate, action: you liberate a city by destroying it. Words are to confuse, so that at election time people will solemnly vote against their own interests.

The most important word in the language of the working class is solidarity.

Words are the clothes thoughts wear.

All our work, our whole life is a matter of semantics, because words are the tools with which we work, the material out of which laws are made, out of which the Constitution was written. Everything depends on our understanding of them.

All our work, our whole life is a matter of semantics, because words are the tools with which we work, the material out of which laws are made, out of which the Constitution was written. Everything depends on our understanding of them.