"Beware, then, of the long word that's no better than the short word: "assistance" (help), "numerous" (many), "facilitate" (ease), "Individual" (man … - William Zinsser
"Beware, then, of the long word that's no better than the short word: "assistance" (help), "numerous" (many), "facilitate" (ease), "Individual" (man or woman), "remainder" (rest), "initial" (first), "implement" (do), "sufficient" (enough), "attempt" (try), "referred to as" (called), and hundreds more. Beware of all the slippery new fad words: paradigm and parameter, prioritize and potentialize. They are all weeds that will smother what you write. Don't dialogue with someone you can talk to. Don't interface with anybody."
About William Zinsser
William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.
Biography information from Wikiquote
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Additional quotes by William Zinsser
Who am I editing for?” One of my principles is that there is no typical anybody; every reader is different. I edit for myself and I write for myself. I assume that if I consider something interesting or funny, a certain number of other people will too. If they don’t, they have two inalienable rights — they can fire the editor and they can stop reading the writer. Meanwhile I draw on two sources of energy that I commend to anyone trying to survive in this vulnerable craft: confidence and ego. If you don’t have confidence in what you’re doing you might as well not do it.
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