There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people… - Howard Schultz

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is the right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

Starbucks is in every state. Whether people like the company or not, we are an undeniable presence in communities, on the ground across America. I always tried to spend as much time as I could on that ground and in our stores, talking to partners and customers — and listening more than I spoke. Among the things I’ve learned is that the cliché is true: most people do share the same desires — to be valued, to be understood, to be loved, to have a chance to go after our dreams, however humble or audacious those dreams may be. Beyond that, I’ve come to believe that the majority of people have potential that is easy to overlook, but that when tapped is boundless. Most people I have met in America want to be in control of their own fate. They just need a chance.

Life is a sum of all your choices,” wrote Albert Camus. Large or small, our actions forge our futures, hopefully inspiring others along the way.

But the reasons against going to New Orleans — that spicy southern city known for jazz and Mardi Gras and hospitality — were the very reasons we had to go.