But the reasons against going to New Orleans — that spicy southern city known for jazz and Mardi Gras and hospitality — were the very reasons we had … - Howard Schultz

"Protect and preserve your core customers," he [Jim Sinegal, cofounder and CEO of Costco] told our marketing team when I invited him to speak to us. "The cost of losing your core customers and trying to get them back during a down economy will be much greater than the cost of investing in them and trying to keep them."

The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.

I don’t say that all people have equal talent,” Kennedy told his crowd of supporters. “But what I do say is that everyone should have their chance to develop their talent equally.