"Protect and preserve your core customers," he [Jim Sinegal, cofounder and CEO of Costco] told our marketing team when I invited him to speak to us. … - Howard Schultz

Günlük hayatta, kolay yolu seçmenizi isteyen dostlarınızdan, ailenizden ve iş arkadaşlarınızdan, mevcut yöntemleri tatbik etmeniz yönünde öyle çok baskı görürsünüz ki sadece statükoyu kabul etmemeniz değil sizden bekleneni yapmanız da zorlaşabilir. Ama kendinize, hayalinize gerçekten inandığınızda, kontrolü elinize almak ve vizyonunuzu gerçeğe dönüştürmek için elinizden gelebilecek her şeyi yapmanız gerekir.

Large or small, our actions forge our futures, hopefully inspiring others along the way.

Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.

In times of adversity and change, we really discover who we are and what we’re made of.

Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

Fixing moments, like mopping a dirty floor, only provides short-term satisfaction. But take the time to understand the cause of the problem — like how to keep a floor from getting so dirty in the first place — solves, and maybe eliminates, a problem.

How leaders embody the values they espouse sets a tone, an expectation, that guides their employees’ behaviors.

While I would not want to constantly battle against the odds, the raw feeling of accomplishing something that others did not think possible, or leading people beyond where they thought they could go, is extremely gratifying.

Основатели Starbucks поняли основополагающую истину торговли: чтобы что-то значить для покупателей, нужно сделать ставку на ум и искушенность и научить тех, кто жаждет знаний.