Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is. - William Zinsser

Myself’ is the refuge of idiots taught early that ‘me’ is a dirty word.

The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead.

Most nonfiction writers have a definitiveness complex. They feel that they are under some obligation — to the subject, to their honor, to the gods of writing — to make their article the last word. It’s a commendable impulse, but there is no last word.