Atención, concentración. Intención, discernimiento. Equilibrio, organización. Excelencia, innovación. Tocar el mundo, comunicación. Estas palabras so… - Michael Gerber

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Atención, concentración. Intención, discernimiento. Equilibrio, organización. Excelencia, innovación. Tocar el mundo, comunicación. Estas palabras son valores; estos valores son palabras. Son el corazón del tema que tratamos. Quizá piense que estoy dando muchos rodeos al hablar de lo que convierte una empresa en una gran empresa, pero no es así. Sencillamente, no lo estoy haciendo a la manera de los empresarios. Y es que, precisamente, se trata de eso. Nunca me he encontrado con una gran empresa que haga las cosas a la manera de los empresarios.

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Also Known As

Native Name: Michael E. Gerber

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I believe great people to be those who know how they got where they are, and what they need to do to get where they’re going. Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives. Their lives are spent living out the vision they have of their future, in the present. They compare what they’ve done with what they intended to do. And where there’s a disparity between the two, they don’t wait very long to make up the difference.

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President and Chief Operating Officer (COO), accountable for the overall achievement of the Strategic Objective and reporting to the SHAREHOLDERS who include, on an equal basis, Jack and Murray. • Vice-President/Marketing, accountable for finding customers and finding new ways to provide customers with the satisfactions they derive from widgets, at lower cost, and with greater ease, and reporting to the COO. • Vice-President/Operations, accountable for keeping customers by delivering to them what is promised by Marketing, and for discovering new ways of assembling widgets, at lower cost, and with greater efficiency so as to provide the customer with better service, reporting to the COO. • Vice-President/Finance, accountable for supporting both Marketing and Operations in the fulfillment of their accountabilities by achieving the company’s profitability standards, and by securing capital whenever it’s needed, and at the best rates, also reporting to the COO. • Reporting to the Vice-President/Marketing are two positions: Sales Manager and Advertising/Research Manager. • Reporting to the Vice-President/Operations are three positions: Production Manager, Service Manager, and Facilities Manager. • Reporting to the Vice-President/Finance are two positions: Accounts Receivable Manager and Accounts Payable Manager.

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