To instigate a power frame collision, use a mildly shocking but not unfriendly act to cause it. Use defiance and light humor. This captures attention… - Oren Klaff

Every social interaction is a collision of frames, and the stronger frame always wins. Frame collisions are primal. They freeze out the neocortex and bring the crocodile brain in to make decisions and determine actions.

I can wait 15 minutes, but then I have to leave.” That’s enough to get the message through.

Here are some subtler examples of taking the power frame away. As soon as you come in contact with your target, look for the first opportunity to 1. Perpetrate a small denial, or 2. Act out some type of defiance. Examples You place a folder on the conference table that is labeled “Confidential — John Smith.” When the target reaches for the file, you grab it and say, “Uh-uh, not yet. You have to wait for this.” If you deal in creative work and you brought visuals, let the target sneak a peek and then, when you see him curiously looking, turn it over, take it away, and deliver a soft reprimand that says, not until I say you’re ready.