Sea cual sea el resultado, tomamos decisiones basadas en una visión del mundo - Simon Sinek

Great organizations don't just drive profits, they lead people, and they change the course of industries and sometimes our lives in the process.

As we explained earlier, HOWs must be actions because they are the things you do to bring your WHY to life. Traits and attributes, such as "honesty," or adjectives, such as "determined," are not actions. We turn themes into HOWs by making them actionable.

As with all decisions, people don't buy WHAT you do, they buy WHY you do it, and WHAT you do serves as the tangible proof of WHY you do it.