the self who emerges on paper is far stiffer than the person who sat down to write. - William Zinsser

Yet very few people realize how badly they write and how badly this hurts them and their career and their company. People are judged on the basis of who they appear to be in their writing, and if what they write is pompous or fuzzy or disorganized they will be perceived as all those things. Bad writing makes bright people look dumb.

One of the words I railed against was “personality,” as in a “TV personality.” But now I wonder if it isn’t the only word for that vast swarm of people who are famous for being famous — and possibly nothing else. What did the Gabor sisters actually do?

It's no fun to think about infinity and no cinche to write about it. Again, it helps to look for some human link.