the self who emerges on paper is far stiffer than the person who sat down to write. - William Zinsser

Every writer is starting from a different point and is bound for a different destination. Yet many writers are paralyzed by the thought that they are competing with everybody else who is trying to write and presumably doing it better. [...] Forget the competition and go at your own pace. Your only contest is with yourself.

All writing is ultimately a question of solving a problem.

When I tell aspiring writers that they should think of themselves as part entertainer, they don’t like to hear it — the word smacks of carnivals and jugglers and clowns. But to succeed you must make your piece jump out of a newspaper or a magazine by being more diverting than everyone else’s piece. You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job: humor, anecdote, paradox, an unexpected quotation, a powerful fact, an outlandish detail, a circuitous approach, an elegant arrangement of words. These seeming amusements in fact become your “style.