A few years ago, Tor Wager, a neuroscientist at Columbia Un… - Jonah Lehrer

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A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.)

Jonah Lehrer

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psychology

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About Jonah Lehrer

Jonah Lehrer (born June 25, 1981) is an American author and editor of Wired magazine, who writes on the topics of psychology, neuroscience, and the relationship between science and the humanities.

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Alternative Names: Jonah Richard Lehrer

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Alain de Botton Joseph Joubert Shane Parrish Malcolm Gladwell Richard Feynman

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"It doesn't matter if people are playing jazz or writing poetry — if they want to be successful, they need to learn how to persist and persevere, how to keep on working until the work is done. Woody Allen famously declared that "eighty percent of success is showing up." NOCCA (New Orleans Center for the Creative Arts) teaches kids how to show up again and again."

In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.

You might solve a problem while drunk, but you probably won´t notice the answer

A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally… - Jonah Lehrer

About Jonah Lehrer

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