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" "After all, we're a brain embedded in this larger set of structures. You can call it culture, call it society, call it your family, call it your friend, call it whatever it is. It's the stuff that makes people sign onto their Facebook a thousand times a day. It's the reason Twitter exists. We have got all these systems now that really make us fully aware of just how important social interactions are to what it is to be human. The question is, how can we study that? Because that, in essence, is a huge part of what's actually driving these enzymatic pathways in your brain. What's triggering these synaptic transmissions and these squirts of neurotransmitter back and forth is thoughts of other people, what other people say to us, interacting with the world at large.
Jonah Lehrer (born June 25, 1981) is an American author and editor of Wired magazine, who writes on the topics of psychology, neuroscience, and the relationship between science and the humanities.
Biography information from Wikiquote
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"the problem with statistics is that they
don't activate our moral emotions. The depressing numbers leave
us cold: our minds can't comprehend suffering on such a massive
scale. This is why we are riveted when one child falls down a
well but turn a blind eye to the millions of people who die every
year for lack of clean water. And why we donate thousands of
dollars to help a single African war orphan featured on the cover
of a magazine but ignore widespread genocides in Rwanda and
Darfur. As Mother Teresa put it, "If I look at the mass, I will
never act. If I look at the one, I will
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The advantage of knowing where insights come from is that it can make it easier to generate insights in the first place. When we’re struggling with seemingly impossible problems, it’s important to find time to unwind, to eavesdrop on all those remote associations coming from the right hemisphere. Instead of drinking another cup of coffee, indulge in a little daydreaming. Rather than relentlessly focusing, take a warm shower, or play some Ping-Pong, or walk on the beach.