20% of bees...ignore the waggle dance. Their purpose is to … - Rory Sutherland

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20% of bees...ignore the waggle dance. Their purpose is to have a high chance of a failed journey, but a small chance of a massive shareable upside.

Rory Sutherland

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About Rory Sutherland

Rory Sutherland (born 12 November 1965) is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.

Also Known As

Alternative Names: The wiki man • Roderick Henry Sutherland

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The greater value of digital to the wider organisation may be experimentation. It may be discovering things about human behaviour and preferences.

Most company mergers fail, so let's not be absolutely naive about the benefits of scale.

This is obviously biased, [but] I think financial and procurement entities are a bit dodgy. They can always claim the credit for a reduction in cost, but they never get blamed for a missed opportunity. Does that seem fair?

20% of bees...ignore the waggle dance. Their purpose is to have a high chance of a failed journey, but a small chance of a massive shareable upside. - Rory Sutherland

About Rory Sutherland

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Works in ChatGPT, Claude, or Any AI

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