As an ethical, moral person, you probably think — “hey, I don’t want more than my fair share.” But that reveals belief that wealth is limited. If you… - Dan S. Kennedy

Real Estate: A lot like the legal profession, people want an advocate. So they need to know that YOU are in THEIR corner. Real estate is one of those fields where the laws are different everywhere and always changing. The confusion makes it such that the average citizen cannot properly advocate for himself or herself. They need an expert. And while they may say that they want to get a great price, what they REALLY want is an expert in their corner fighting for them. You are really selling that hero.

There is a classic sales legend about the hotshot salesman pitching a new home-heating system to a little old lady. He told her everything there was to tell about BTUs, construction, warranties, service, and so on. When he finally shut up, she said, “I have just one question — will this thing keep a little old lady warm?

Few people are attracted to whiners, complainers, excuse-makers, wimps. Hanging out with a victim is not appealing to most reasonably sane people. Who wants to be around or involved with an emotional cripple? The person in the victim shirt tends to wear out his welcome early. As he should. His thinking, his beliefs, and his behavior are even more repellant to money and wealth than they to other people.