Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... - Howard Schultz

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Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

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One way to describe the American Dream is as a promise — a promise of life, liberty, and the pursuit of happiness. Inherent to that pursuit, I believe, is having access to opportunities like education and good jobs, healthcare and ownership, support from family and friends, and generosity from strangers. Opportunity shows up as luck, but is also embedded into our social, governmental, and corporate constructs.

Whether you are Republican or Democrat or independent or Libertarian, it doesn’t matter,” I said. “I think we all have a sense that there’s something not quite right [in the country], that we’re drifting toward mediocrity.

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If you want to build a great enterprise, you have to have the courage to dream great dreams. If you dream small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold.

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