When it comes to online writing, conclusions are optional. The truth is, readers don’t need them. Especially in an 800 to 1,200-word article, a concl… - Nicolas Cole

The real question you should never stop asking yourself is, “Could this be more specific?” Because the more specific you can be, the more likely you are to resonate with your target reader MORE than your competition.

Specificity: Remember, Specificity Is The Secret. The more specific you are, the more likely a reader is going to immediately assume they are in the right place, reading the right writer for them.

First, you never want to have three or more long paragraphs one after another. That style of writing has been dead for years, and anyone writing that way on the internet is clinging to a way things were but no longer are. Second, if you are going to have long paragraphs one after another, you want to find ways to change up their internal rhythm so they don’t feel or sound exactly the same. One way of doing this is by using punctuation. Have one paragraph with a lot of short, strong sentences. Have the next paragraph be one long, winding sentence. This is what makes them seem “different.” Lastly, notice how before and after both long paragraphs in the above excerpt there are single, declarative sentences. This is very intentional. Again, you want to subtly tell the reader, “I’m going to tell you a quick story — this will only take a second,” before giving them their next mile marker. There’s something about reading a single sentence after a long paragraph that gives a reader the same feeling a listener gets hearing a chord resolve on the piano. Let your chords resolve.