Specificity: Remember, Specificity Is The Secret. The more specific you are, the more likely a reader is going to immediately assume they are in the … - Nicolas Cole

First, you never want to have three or more long paragraphs one after another. That style of writing has been dead for years, and anyone writing that way on the internet is clinging to a way things were but no longer are. Second, if you are going to have long paragraphs one after another, you want to find ways to change up their internal rhythm so they don’t feel or sound exactly the same. One way of doing this is by using punctuation. Have one paragraph with a lot of short, strong sentences. Have the next paragraph be one long, winding sentence. This is what makes them seem “different.” Lastly, notice how before and after both long paragraphs in the above excerpt there are single, declarative sentences. This is very intentional. Again, you want to subtly tell the reader, “I’m going to tell you a quick story — this will only take a second,” before giving them their next mile marker. There’s something about reading a single sentence after a long paragraph that gives a reader the same feeling a listener gets hearing a chord resolve on the piano. Let your chords resolve.

This was exactly the same lesson I’d learned as a teenage gaming blogger: when I wrote about niche topics, viewership was mediocre. But when I wrote about universal life lessons, my writing went viral.

All of my most popular Quora answers followed a similar methodology. 800,000+ views: How to become more confident. 783,000+ views: How to stop being average. 507,000+ views: What it feels like to go from unattractive to attractive. 425,000+ views: A stranger I met once that changed my life forever. 412,000+ views: Why having everything you want won’t make you happy.