This was exactly the same lesson I’d learned as a teenage gaming blogger: when I wrote about niche topics, viewership was mediocre. But when I wrote … - Nicolas Cole

Somewhere, someone else is practicing harder than you, faster than you, longer than you. They want it more than you. And when you meet them, they will win

The real question is, “What tiny habits can I put into place that will allow my end goal to manifest on its own?

am better off “niching down” until I find one (or a few) categories I can dominate. For example: “Marketing” is broad. “Content Marketing” is more specific. “Content Marketing” is still too broad. “Content Marketing For High-Growth Businesses” is more specific. “Content Marketing For High-Growth Businesses” is still too broad. “Content Marketing For Founders And Executives Of High-Growth Businesses” is more specific.