Comfort makes cowards of us all. - Michael Gerber

Rather than being their greatest single asset, knowing to do the technical (professional) work of the business becomes their greatest single liability.

If G-d is not present in your heart, in your imagination, in your desire to create the Most Successful Small Business in the World, the possibility of creating the Most Successful Small Business in the World would not exist. See it. Go back to before the beginning. Go back to where there was just G-d. Go back to just before the immensity beyond immensity beyond any word that you can use to describe that immensity, of the creation of the universe, our world, all things we see and those things we don’t see.

I would suggest that value is what people perceive it to be, and nothing more.