Once you recognize that the purpose of your life is not to … - Michael Gerber

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Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.

Michael Gerber

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · June 1, 2007 Verified in 1 source Sign up to see the complete provenance

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber

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Josh Kaufman Peter Thiel Peter Drucker Ben Horowitz Richard Branson

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1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

I believe that our business can provide us with a mirror to see ourselves as we are, to see what we truly know and what we don’t know, to see ourselves honestly, directly, and immediately.

Knowing where the money is and where it will be when you need it is a critically important task of both the Contractor-as-Employee and the Contractor-as-Owner.

Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, … - Michael Gerber

About Michael Gerber

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Additional quotes by Michael Gerber