Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job. - Howard Schultz

Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication and inform those who are eager to learn. If you do, what may seem to be a niche market could very well appeal to far more people than you imagine.

They were about self-examination in the pursuit of excellence, and a willingness not to embrace the status quo. This is a cornerstone of my leadership philosophy.

Dream more than others think practical. Expect more than others think possible. Care more than others think wise.