Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job. - Howard Schultz

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Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.

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Additional quotes by Howard Schultz

Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication and inform those who are eager to learn. If you do, what may seem to be a niche market could very well appeal to far more people than you imagine.

Dream more than others think practical. Expect more than others think possible. Care more than others think wise.

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