One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling … - Howard Schultz

Dream more than others think practical. Expect more than others think possible.

It is not the fault of the baristas working behind the counter. It is the responsibility of the leadership team to keep our culture alive, growing and thriving.

Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication and inform those who are eager to learn. If you do, what may seem to be a niche market could very well appeal to far more people than you imagine.