Основатели Starbucks поняли основополагающую истину торговли: чтобы что-то значить для покупателей, нужно сделать ставку на ум и искушенность и научи… - Howard Schultz

I don’t say that all people have equal talent,” Kennedy told his crowd of supporters. “But what I do say is that everyone should have their chance to develop their talent equally.

Finally, the stores’ design, so critical to atmosphere, seemed to lack the warm, cozy feeling of a neighborhood gathering place. Some people called our interior spaces cookie-cutter or sterile: Clearly we have had to streamline store design to gain efficiencies of scale . . . [but] one of the results has been stores that no longer have the soul of the past. . . .

I am not ashamed of the wealth I have accumulated through Starbucks’ success. But I have never been interested in broadcasting my personal net worth. I’m very private in that regard. Money is not a measure by which I judge myself or want others to judge me. At the end of the day, we must each close our eyes and find peace with the decisions we have made. Among the things I have come to understand is how money can too easily amplify the best and worst of human nature. People with vast wealth are not immune to the heartbreaks of life, some of which are brought about by that wealth. There are also emotional aches that no amount of money can possibly ease. And while money can afford us our dreams, it can also imbue our failures with the destructive breadth of a tsunami.