To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyo… - Tony Hsieh

The one resource we all ultimately have the same constraints on is time — so I didn't want to waste, time.

Miles de velas se pueden encender con la llama de una sola vela. La vida de esa vela no será más corta. Compartir la felicidad nunca la hace más pequeña. BUDA

We already treat our vendors well, but we can build up our reputation within the vendor community even more by really treating our vendors as true partners in the business. Most vendors aren’t happy dealing with most retailers because the retailers, especially the department stores, usually try to squeeze every last dollar out of them. We could be the first major retailer that doesn’t try to do that.