You can sit next to the lake or next to the ocean or wherever the fish may be, but if you don't go fishing, if you don't throw in the bait -- and it … - Joe Polish

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You can sit next to the lake or next to the ocean or wherever the fish may be, but if you don't go fishing, if you don't throw in the bait -- and it has to be bait that the fish are going to bite on -- it's not going to work. People often wonder, why is no one giving me business? Well, first off, are you fishing? Secondly, do you even know what you're fishing for?