In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable. - Seth Godin

An individual artist needs only a thousand true fans in her tribe. It's enough.

Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?

Finding security in mediocrity is an exhausting process. You can work only so many hours, fret only so much. Being a slightly better typist or a slightly faster coder is insufficient. You’re always looking over your shoulder, always trying to be a little less mediocre than the guy next to you. It wears you out.