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1/3/1 The 1/3/1 structure is the best place to start. In 1/3/1, you have one strong opening sentence, three description sentences, and then one concl… - Nicolas Cole
" "1/3/1 The 1/3/1 structure is the best place to start. In 1/3/1, you have one strong opening sentence, three description sentences, and then one conclusion sentence. Visually, this is a powerful way to tell the reader you aren’t going to make them suffer through big blocks of text, and that you have their best interests in mind. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument, guiding the reader toward your conclusion. This fifth sentence is your strong conclusion. Now, just so you can understand why this technique is so powerful, not just from a written perspective but from a visual perspective, look at those same five sentences all clumped together. This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument, guiding the reader toward your conclusion. This fifth sentence is your strong conclusion. If you clicked on an article and were immediately confronted with a five-sentence paragraph, you would feel (viscerally in your body) the weight of what you were about to read.
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Additional quotes by Nicolas Cole
Numbers alone tell the story. Inc Magazine averages around 30 million page views per month. Medium, a social writing platform, has somewhere around 30 million users — and Quora is about 10x the size of Medium, with 300 million users. Side by side, my Inc column never once outperformed my exposure on Quora or Medium. A really great month writing for Inc Magazine, I’d bring in 300,000 views. On Medium though, 300,000 views in a month was considered average. And between 2014 and 2018 on Quora, 300,000 views was considered a monumental failure. I consistently averaged over a million. Even still today, my Inc Magazine reports tell me my 409 columns continue to generate around 80,000 views per month, passively. Meanwhile, my content on Medium and Quora together generates between 500,000 and 1,000,000 views per month passively. Publications “seem” big, but in reality, their distribution is rather small.
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Write confidently and declaratively. A lot of people hesitate to “make a point” or “take a stance” when writing online because they don’t want to get criticized in the comments. As a result, their writing stands for nothing, and resonates with no one. It’s safe. It’s self-conscious. And worst of all, it’s vague. The more declarative you can be with your language, the more you will force readers to make a decision. Either they will say, “I strongly agree,” or they will say, “I strongly disagree.” Either of these responses is far better than, “Meh.
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