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Here’s an example of the 1/3/1 + 1/3/1 structure from my article, “8 Soft Skills You Need To Work At A High-Growth Startup.” It takes a certain type … - Nicolas Cole
" "Here’s an example of the 1/3/1 + 1/3/1 structure from my article, “8 Soft Skills You Need To Work At A High-Growth Startup.” It takes a certain type of personality to want to work at a startup — and the crucial qualities of startup employees you decide to hire. When I was 26 years old, one of my closest friends and I decided we were going to start a company. He was still in the process of finishing his MBA. I had recently taken the leap from my job as a copywriter working in advertising. And every few weeks he would fly to Chicago (where I was based), or I would fly to Atlanta (where he was based), and we’d trade off sleeping on each other’s couches while brainstorming what our first step was going to be. We called it Digital Press. I’ll never forget the day we decided to make our first hire. He was a freelance writer recommended to me by a friend — and we were in the market to start hiring writers and editors (to replace the jobs my co-founder, Drew, and I were performing ourselves). We asked him to meet us at Soho House in Chicago, ordered a bottle of red wine to share, and “interviewed” him by the pool on the roof. He was a fiction writer with a passion for fantasy and sci-fi (not business writing, which was what we needed), and we were young and inexperienced just hoping someone would trust us enough to follow our vision. We hired him — and fired him two months later. The last thing I want to point out here is that you can actually make the 1/3/1 + 1/3/1 structure move even faster by combining the last sentence of the first section, and the first sentence of the second section, into one singular subhead. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument. This fifth sentence is both your conclusion and the first sentence of your second section. And this s
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Additional quotes by Nicolas Cole
Here’s an example of the 1/3/1 + Bullets structure from my article, “5 Serious Things You Should Know About Money Before You Turn 30.” Money, and “financial freedom,” is a skill. No one ever tells you what you should know about money when you’re young. There isn’t a class in high school, or even college, where a professor sits you down and says, “Now listen up: mastering money is no different than learning how to shoot a basketball or paint a picture. It just takes practice.” Instead, money remains (for many people) this massive unknown in their daily lives. They don’t know how to make more of it. They don’t know how to spend less of it. They don’t know how (they’ll ever) save it. And they don’t know what to do with it once they have it. And that’s a big problem.
When it comes to online writing, conclusions are optional. The truth is, readers don’t need them. Especially in an 800 to 1,200-word article, a conclusion should happen in the span of a paragraph — or even a single sentence. Your last Main Point is technically the “climax” of the piece. And if we know anything about digital readers, it’s that as soon as they’re “done,” they’re done. They’ve already swiped back to their feed and started looking for the next piece of content to give their time and attention.
The 1/1/1+ structure is a mechanism you should use for very specific sections within your writing: beginnings and endings. Single sentences are great for calling out individual ideas, statements, or descriptions, and doing so several times in a row can elicit a powerful response in a reader. Here’s how it works: This first sentence is a strong statement. This second sentence builds on, reinforces, or repeats that strong statement. This third sentence builds on, reinforces, or repeats that strong statement. For example, I use this structure to emphasize a length of time in my article, “The 1 Thing I Did That Changed My Entire Life For The Better.” Step 2: Like I said, I did this for 2 years. Two. Years. Not 3 days. Not a few weeks. Two entire years. I started to see how the people I was surrounding myself with weren’t very conducive to who and what I wanted to become. I started to realize I was terrific at coming up with ideas but horrible at seeing them through to completion. I started to understand why I struggled to make friends, and how closed off I was from the world. If you notice, immediately following the 1/1/1/1 structure, I went into a lengthier paragraph. This was deliberate. When you use the 1/1/1+ structure, you are building momentum. You are moving a reader quickly from Point A to Point B. But after a few big steps, the reader is not going to want to run anymore. They’re going to want to take a quick break and settle into the thing you’re talking about. So, crescendo with the 1/1/1+ rhythm, and then decrescendo with a three, four, or even five-sentence paragraph. Then repeat.
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