The first step is picking the problem to solve. I use a simple model to figure this out. I call it the Problem-Solution cycle. - Alex Hormozi

In an ideal world, a prospect would want to simply “say yes” and have their dream outcome happen with no more effort on their behalf. This is why “done for you services” are almost always more expensive than “do-it-yourself” because the person doesn't have all the effort and sacrifice. There is also a component of “perceived likelihood of achievement” difference as well. People believe that if an expert does it, then they will be more likely to achieve the outcome than if they try on their own.

The best content to consume to learn entrepreneurship is reality.

You’ll learn more from your first 100 cold calls than you will from reading every sales book in the world.

«Haz a la gente una oferta tan buena que se sientan estúpidos si responden que no» - Travis Jones