The first step is picking the problem to solve. I use a simple model to figure this out. I call it the Problem-Solution cycle. - Alex Hormozi

We want engaged leads: people who *show* interest in the stuff you sell.

You’ll lose money chasing impact. But you won’t lose impact chasing money.

Money gives you leverage to do more.

Better to run a non profit like a business than to run a business like a non profit.

You get through the lonely chapter of life where you’re more ambitious than your old friend group but don’t have enough proof for your desired friend group by focusing on the work, not the scoreboard.

The scoreboard matters, but you can’t score without first being good. And you can’t get good without first being bad.